MSU Leads Hurricane Focus Group

Hands-on with Hurricane's products at MSU

Anticipating needs and opportunities before a product launch is critical, which is why Michigan State University facilitated the focus group testing for Hurricane Safety Systems. Dr. Forrest Carter, Associate Professor of the College of Business at MSU felt Hurricane's Treestand PowerLOK was an ideal fit for their Marketing Strategy and Entrepreneurship Program.

Hurricane™ Treestand PowerGRAB

"It exposes them to the entire business process: from product conception, development to launch," says Carter. "A number of my students are avid deer hunters and probably would have paid me to work on this project."

Hurricane™ Treestand PowerSTEP

The MSU team identified key demographics within elevated treestand hunting, facilitated focus groups and delivered some key findings. "The possibilities are unique and exciting for Hurricane™ Safety Systems, not to mention the incredible learning experience this process is providing business students at MSU," says Carter.

The Hurricane™ Treestand PowerLOK

For more information, visit the official Hurricane Safety System site.