Big Steps for Hurricane

Shortly after the news broke about Hurricane Safety Systems' revolutionary Treestand PowerLOK, the company took a big step upward by announcing two other products in the PowerSUITE, the PowerGRAB and PowerSTEP.

"The PowerGRAB is a portable handle," stated VP of Product Development, Tim Squires. "Let's face it. There's rarely anything safe to grab when you're over twelve feet off the ground." The PowerGRAB is an extra tall, oval handle that can be easily secured to trees larger than seven inches in diameter, and is wide enough to accommodate gloved hands. "It lines you up for your transition into the treestand," explained Squires, "and that's critical for maximizing your stability."


"Over 80% of all elevated hunting injuries and deaths occur while getting into or out of the treestand," said David McCool, VP of Marketing.

"Many treestand falls result from hunters slipping from ladder sticks. The PowerSTEP provides the extra footing hunters need to safely enter and exit their stands." The PowerSTEP is a generously sized, grill-like platform with enough ridges to cut through mud, snow or ice.

For more information, read the full story on The Outdoor Wire or visit Hurricane Safety Systems official site.

PowerSTEP, PowerGRAB and PowerLOK from Hurricane Safety Systems

MSU Leads Hurricane Focus Group

Hands-on with Hurricane's products at MSU

Anticipating needs and opportunities before a product launch is critical, which is why Michigan State University facilitated the focus group testing for Hurricane Safety Systems. Dr. Forrest Carter, Associate Professor of the College of Business at MSU felt Hurricane's Treestand PowerLOK was an ideal fit for their Marketing Strategy and Entrepreneurship Program.

Hurricane™ Treestand PowerGRAB

"It exposes them to the entire business process: from product conception, development to launch," says Carter. "A number of my students are avid deer hunters and probably would have paid me to work on this project."

Hurricane™ Treestand PowerSTEP

The MSU team identified key demographics within elevated treestand hunting, facilitated focus groups and delivered some key findings. "The possibilities are unique and exciting for Hurricane™ Safety Systems, not to mention the incredible learning experience this process is providing business students at MSU," says Carter.

The Hurricane™ Treestand PowerLOK

For more information, visit the official Hurricane Safety System site.